I don't know what I expected from The Neurotourist but it wasn't what I got. In this book Danish scientist Lone Frank visits a variety of academic institutions and has conversations with a variety of neuroscientists and discusses how neurology impacts religion, ethics, sociology, crime, marketing and economics.
Some of these subjects are interesting but it's very much theory-lite. I covered Bentham, Mill and Kant for example in my A Levels and Frank did not add to my knowledge there. I've read the books on lying by Paul Ekman so discovered nothing really new in the crime section either. Neuro-marketing is interesting, the idea that in the future individuals will be sold things according to what their neurons react to, a real Big Brother is watching you idea. Other ideas such as whether you'll be refused for a job because your neurology reveals you may develop Alzheimers or schizophrenia have been covered in a deeper way than Frank achieves by genetic ethics in other books and novels.
I read this book because I was interested in knowing more about neuroscience, but my enthusiasm for the book quickly dwindled due to the manner in which Frank inserts herself, her feelings and her opinions into the narrative. This isn't just the latest Science in the field as say a Chown or a Kaku book is about theoretical physics. Frank in discussion about religion and neurology manages to segue onto a lengthy diatribe in support of Richard Dawkins, going off on a complete tangent. A strong atheist herself, proudly promoting it as confirmation of superior intellect, she stands on a total soapbox throughout this section.
Later, when she meets an eminent highly respected academic in Wisconsin, he speaks of his Buddhist views and she goes on to sneer at him behind his back by being sarcastic about his beliefs to one of his students. Via these two sections she reveals an unpleasant arrogant side to herself and makes it difficult to want to be in her company.
I strongly felt that the information she imparted in certain areas was heavily tilted to promote her personal views.
Also in this book, apparently about neuroscience, there is a tendency towards 'all about me' by Frank, particularly when she has a brain scan which reveals an average brain. I was taught that once a piece becomes about the person writing it rather than the subject it is on then it has failed.
By the end of this book, an end which I found myself willing to occur, I found I despised Lone Frank and I would not read further work by her 3/10